Meta Ads that pay for themselves or we fix them until they do.
Most businesses waste their Meta budget on the wrong audiences, the wrong creatives, and the wrong objectives. We don't guess. We build structured full-funnel campaigns cold traffic at the top, warm re-targeting in the middle, conversion at the bottom with creative that stops the scroll and copy that closes. Whether you're starting from zero or inheriting an account with years of messy campaigns, we audit, rebuild, and scale with a single focus: profitable return on ad spend. Our clients across Pakistan, the UK, and the UAE consistently achieve 4× to 12× ROAS within the first 90 days. Get a free account audit and find out exactly where your budget is leaking.
What's included
Your cost per acquisition drops — we identify underperforming ad sets, cut waste, and reallocate budget to the audiences and creatives that are already working. Most accounts save 20–40% of their current spend in the first 30 days.
Your ROAS climbs consistently — we don't chase vanity metrics. Every optimisation decision is tied to revenue: cost per purchase, return on ad spend, and profit per customer.
Your campaigns scale without breaking — we use a structured scaling methodology (horizontal and vertical) so that increasing budget doesn't collapse your ROAS the way unmanaged boosting does.
Audit
Finding exactly where your budget is leaking
Before we touch your campaigns, we spend 48 hours inside your account. We analyse campaign structure, audience overlap, creative fatigue, attribution settings, pixel health, and ROAS by ad set. You receive a written audit report that tells you exactly what's working, what isn't, and what we'd do differently — before you commit to anything.
Strategy
Building your full-funnel campaign architecture
We design a three-stage funnel: cold traffic campaigns targeting new audiences by interest, behaviour, and lookalike; warm retargeting campaigns targeting visitors, video viewers, and page engagers; and hot conversion campaigns targeting add-to-carts and checkout abandoners. Each stage has its own creative format, copy angle, and bidding strategy.
Creative
Ad creative strategy and production brief
The creative is the variable that moves the needle most. We develop a creative strategy — angles, hooks, formats, and calls to action — based on your product, your audience, and what your competitors are running. We write all ad copy and provide a detailed creative brief for static images, carousels, and video. If you need full creative production, we handle that too.
Launch
Campaign build, pixel verification, and go-live
We build every campaign from scratch in your ad account — you retain full ownership at all times. Before launch we verify pixel firing, test all conversion events through Meta's Event Manager, confirm Conversions API is active, and run a final creative review. We launch on a test budget, confirm attribution is clean, then scale.
Optimise
Daily monitoring and weekly optimisation cycles
We monitor performance daily and run formal optimisation cycles every seven days: cutting underperforming ad sets, refreshing fatigued creatives, adjusting audiences, and reallocating budget toward what's working. Every Friday you receive a performance report with spend, ROAS, CPP, and our commentary on the week and the plan for the next.
Scale
Structured scaling without ROAS collapse
Once an ad set proves itself, we scale it using a structured methodology — horizontal scaling through audience duplication, vertical scaling through budget increases of no more than 20% per 48-hour window. We know how Meta's delivery algorithm responds to budget changes and we work with it, not against it.
4–12×
ROAS achieved for e-commerce clients in the first 90 days
48hrs
Turnaround time for a full written account audit
£300/mo
Management retainer starting point, no long-term contracts
E-commerce is where Meta Ads perform best and where most agencies underdeliver. The difference between a 2× ROAS account and a 8× ROAS account is almost never the budget — it's the structure. We build dedicated campaigns per product category, use dynamic product ads for retargeting your actual catalogue, and separate prospecting from retargeting so you're not competing against yourself. For Pakistani e-commerce brands, we layer in purchasing behaviour audiences and localised creative angles that generic agencies miss entirely. For UK and international e-commerce, we build Advantage+ Shopping campaigns alongside manual CBO structures so you have both algorithmic efficiency and manual control.
Fixed prices. No surprises.
Starter
From £300/mo
monthly management fee
“We'd been running Meta Ads ourselves for two years and never broke 2× ROAS. Adibi audited our account, rebuilt everything in two weeks, and we hit 6.4× ROAS in month one. The weekly reports actually explain what's happening — we finally understand our own campaigns.”
Muhammad Jaun
Director, CrossFit Pakistan