Case Study: Scaling Al-Qaim Mall, a Local E-commerce Store

Case Study: Al-Qaim Mall (Al-Qaim Decent Fashion) Service: Meta Ads (Facebook & Instagram) Management Industry: Fashion & Apparel eCommerce

Key Takeaways

• Testing pays off. Running parallel ad sets with different bid strategies let us quickly identify that "Highest Volume" bidding outperformed "ROAS Goal" bidding for this account, and we shifted the budget accordingly.

• Efficiency at every spend level. Whether an ad set was spending Rs3,500 or Rs13,000 a month, we kept cost per purchase and ROAS as the north star, not just impressions or clicks.

• Consistent, profitable growth. A blended 13.26x ROAS across the account means Al-Qaim Mall's ad spend is working several times harder than the industry norm for fashion eCommerce.

Why It Works

At Adibi International, we don't just launch campaigns — we manage them like a performance marketing team embedded in your business. For Al-Qaim Mall, that meant daily monitoring, fast reallocation of budget toward winning ad sets, and a relentless focus on the metric that actually matters: profitable purchases.

Want results like this for your eCommerce brand? Get in touch with Adibi International to see how we can scale your Meta Ads performance.